Aab was established in 2007 after identifying a gap in the market for clothing that is elegant, on trend and above all else, modest. Starting out as a fledgling label from London, today Aab is recognized as the ‘go to’ premium modest wear brand with a thriving online presence, two UK stores and available internationally in leading department stores.
The name Aab is derived from the Persian translation for water. We chose this name because water embodies the spirit of our Abaya Collection UK, it’s both natural and it flows, has no borders or ethnicity.
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